LARRY DEAN MILES
CASE STUDIES
GRAPHIC
DESIGNER
summary
what is this?
What follows is a closer look at a some past projects that encompass user experience design, visual design, user centred design, design management, collaboration, creative thinking, using innovate technologies, covering web, mobile, app and more...
Are you looking for the curious curriculum vitae of Larry Dean Miles? Then look no further than here!
You can also grab hard copies of the following:
Portfolio (ZIP - large file)
Portfolio ()
Curriculum vitae (PDF)
Case studies (PDF-
Alt-Fest
Skills and tools used
User Experience
User Centred Design
User Interface
Interaction Design
Visual Design
Graphic Design
Usability Design
Branding
E-Commerce
Wire framing
Prototyping
Leadership
Mentoring
Stakeholder Management
Team Management
HTML5, CSS3, jQuery & JavaScript
Joomla
Desktop, Tablet & Mobile
I was a founder and the creative genius behind a new summer festival Alt-Fest – the largest alternative festival in the universe.
The problem
The challenge I faced when I first focused on the task of creating a brand and experience for this summer festival was immense a blank canvas on which I created brand, design and content guidelines that formed the foundation of the digital experience and to help grow and maintain a strong brand presence. This combined with research, prototyping and testing I guided a small team to create both offline and online presence that was unlike any other summer festival.
The process
As well as managing and directing the festival experience I was closely involved with print, site layout, sound, stage and lighting design for the festival including regular site
visits to the festival grounds.
One of the initial philosophies behind Alt-Fest was that is would be a festival for the people and by the people – to achieve this I incorporated user research and testing with festival goers, vendors and artists, constantly examining current implementations and a continue rhythm of iteration and integration of new technologies and design practices including the design and integration of a commerce solution.
Outcome
By working closely with artist, musicians, models, photographers, filmmakers, promoters, managers and the general public I was able to maintain a strong brand presence and consistent level and quality for all aspect of design and experience for the festival.
MSN News
Skills and tools used
User Experience
User Centred Design
User Interface
Interaction Design
Visual Design
Graphics Design
Usability Design
Wire framing
Prototyping
Redlining and specifications
Leadership
Mentoring
Stakeholder Management
Team Management
Cross-team -organisation collaboration
Desktop, Tablet, Mobile & App
The problem
I was senior UX Designer leading a team based in London (and working with a team in the US) for a complete redesign and rethinking of MSN News – taking a disparate group of global online news sites and unifying them under a single brand and a cohesive design that also offered the flexibility needed for the dozens of cultures and languages involved (43 markets world-wide!). And to add to this complexity we needed to ensure a growth in revenue.
The UX process
This included extensive user research, prototyping, wire framing and documentation for both remote creative and development teams as well as tools for a global sales force to use. Much of this was done collaboratively through Agile Scrum and through getting executive buy in for our innovative approach.
One of the most challenging aspects of this project was collaborating with cross-group teams at Microsoft to create a new experience that became a showcase for Windows 8 desktop, tablet and mobile. I became closely involved in the Metro Design Philosophy during the reinvention of MSN to create a news product that our users wanted and would love to use as well as meet the business needs for enticing and bringing customers back to Windows in an ever-growing market place with more competition that has ever been seen previously.
The solution
To solve the problem of growing revenue we focused on our users and through a global user research program we approached the business with a new direction – focus on the content and what our users want as this will grow our user base and increase the time they spend on the MSN. The result of this will be more value added per user to our advertisers and in turn grow revenue. And you know what – it worked as we predicted!
Outcome
MSN News has proven a massive success and has received rave reviews from the industry and customers alike and it has since informed the design and user experience for many of Microsoft’s online consumer experiences
The journey continues
This has been but a peek at some of my past work - further case studies can be found in my case study PDF. Why not get in touch to find out more about all of my design skills, knowledge and expertise including interaction design; people management; user experience; process, strategic, conceptual and future thinking; and much, much,
much more!
Clients include